This garage has been in business since 1988. The owner, Chet Smigel created his own logo many years back in a drawing with pen and ink and recognized that his cards and business identity could use a freshening up.
Searching for all Chet's Auto, Chet's Automotive or similarly named auto technician shops delivers an enormous amount of companies with the same name. Changing the logo drastically, in this instance would actually be more damaging than beneficial, because of the risk associated with the garage losing the recognition and reputation they have built up over the years.
The original logo (shown above) hand drawn in 1988.
Primary application in black and 1 spot color on white. (Business cards, forms and letterhead, tshirts, stickers, etc.) Horizontal and vertical.
Secondary application in black and 1 color with black background. (Tshirts, stickers, etc.) Horizontal and vertical.
Primary application in black ink only. (Newspaper advertisements, fax documents) Horizontal and vertical.
Secondary application in black ink only. (Alternate newspaper ads only) Horizontal and vertical.
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