Working with LMC Design Rod Hunt illustrated the Visitors Map for Chessington World of Adventures Theme Park.
The key aims were to simplify the complex layout of the park to create an accurate & easy navigation tool for visitors, to be colourful, fun & appealing to the target family audience & to be easily updatable for the inclusion of future rides & attractions.
Rod made use of extensive photo reference from a site visit, Chessington's own image library, as well as using satellite photography. From that he drew a detailed A2 sized pencil rough. One of the main inspirations of Rod's design was the classic London Underground map, aplying it's clarity & simplicity of layout to a very busy & compex map design.
With only minor amendments & additional details he proceeded to the final artwork which was executed in Adobe Illustrator, ensuring any future updates were straight forward. For the 2010 season the new Wild Asia & African Savannah Experience attractions were added to the map, as well as re-theming of other areas of the park.