- Che - Start to Work
Launch of the site StartToWork.be through the campaign 'Che goes on vacation'.
Concept: Models in Exile
All the editors of the well-known Dutch men's magazine Che are on vacation. So there is nobody left to take care of the models. Apply for one of the jobs on StartToWork.be and become the interim photographer, stylist or journalist and make the models happy again.
Director: Toon Mertens