Nokia: Chatterboxing with Annoying Orange
Nokia wanted to get Instant Messenger lovers around the world to activate and chat on Nokia mobile IM.
So we invented Chatterboxing; text sparring via mobile IM.
To get users excited we teamed up with the undisputed champ of chat, Annoying Orange, building a chatbot with the YouTube star’s jibber jabs and puntastic banter.
The more you chat, the more points you win, the more badges you unlock and the greater your chance at chat domination.
We supported the competition with a series of original episodes, teaser videos, website hub and word of mouth.
Creatives Laura Hunter, Peter Jupp, James Theophane