Challenge
Chartwell’s casino and games suite is tremendously popular among players, both novice and experienced. The Chartwell Online Casino comprises a large selection of slot games, card games, table games, video poker and fixed odds games, featuring state-of-the-art graphics and real casino sounds. All games are playable in both play-for-fun and play-for-real modes, and are available in both in-browser and download versions.

Chartwell Technology Inc. was seeking a marketing partnership with an agency, but not an agency-of-record relationship. The firm has developed its own marketing strategy and sought marketing support to produce a number of tactics indicated by its plan.

William Joseph Thinking
The firm’s marketing strategy seeks to build recognition as an online gaming casino provider and increase brand and product awareness. William Joseph needed to stay in line with Chartwell's own direction but unify its brand offerings.

We were asked to target online gaming websites and online casinos that purchase or host Chartwell games on their websites.

Results
William Joseph redesigned the Chartwell Technology website to be more in line and as exciting as their product offering. We also developed e-brochures for Chartwell to use as a sales tool at gaming trade shows and expos.