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Charles Worthington

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  • CHARLES WORTHINGTON
    Agency: TBWA Manchester
    Creative Director: Daniel Bickerton
    2010
    Stills
  • We recently had the opportunity to work with the talented folks at TBWA Manchester on a relaunch / rebranding of Charles Worthington. It was a seamless shoot; creating architectural forms from the shampoo bottles. It's seemingly simple but the symmetry  of the compositions was incredibly important and painstaking.  Lighting wise, every tonal transition was vital as the wrong characteristic can make a piece of polished metal look dull, and we of course wanted to make the products look as good as possible.  I think we succeeded.