dream, to wish, to think forward.
things makes the kids feel better.
contribution is really important.” - Dr.
Bo Lindquist, associate professor in pediatrics
was founded in 2000. It's a Swedish charity that collects money and sponsors
to help fatally ill kids (between the ages 3 and 18) that needs
encouragement and a well needed break from the hospital environment.
It's the kids' doctors and hospital staff that decides which kids who
needs extra encouragement. Basically the foundation want to motivate
the kids to keep struggle by e.g. taking them to events and letting
them meet their idols.
official protector is the Swedish princess Madeleine and their
are Swedish icons Martin
Timell, Kajsa Bergqvist and Nanne Grönvall among others. They also
have about 300 volunteers spread over the country.
sure most people are willing to agree with me that the foundation
does great things for kids in need, however the lack of medial
attention makes it harder for them to get donations. For instance,
when I looked on Facebook I found out that MinStoraDag's page has
less then 6.000 fans. When I searched for similar Swedish foundations
most of them didn't have less then 25.000 fans and the largest I
found had over 250.000. Their earlier campaigns have been involving
a couple of television commercials, but they need to step it up to
make the foundation grow.
task is to help MinStoraDag getting more medial attention and
increase the awareness of what the foundation does.
foundation needs more donors to continue doing great things. Our
vision is to be able to use their already ongoing actions in order to
get more attention. MinStoraDag already have volunteers and sponsors
that encourages the kids and we want to use this to our advantage in
a band of kids with disease and make them go on a national tour. We
combine their highest dream with gathering money for other kids to
let the kids Elin, Tobias, Tim, Sara and Kevin make their dream come
through by going on a tour. They have all had their entire childhood
infused with doctors, medication and surgeries. What they also have
in common is their passion for the music and that they want to become
great artists, so that's what we will help them with.
Diakité (also known as "Timbuktu") is a publicly loved
Swedish artist that has always been engaged in charity work. We
consider him being a good spokesperson for this tour since he is
liked by people in all ages. We obviously need a person who is good
with kids, but also someone that can speak for the foundations behalf
and inspire the older audience to donate or help the foundation in other ways.
Their life changed. Their dreams didn't.