Insight/ Purpose
Charity water is a non – profit organization whose mission is to provide access to clean and safe drinking water to every person on the planet.
We wanted to sensibillize the general public to the fact that thousands of people in developing countries are dying due to water related diseases. But we knew that it wasn't going to be enough to state that. We needed it to say in a different and unexpected way so that people could really get how easily people are dying from dirty water consumption.
Because we believe that access to clean water should be a basic human right we decided to make this a pro bono campaign.
http://www.charitywater.org/
