Break the stereotypic perfume design style
Our goal with this campaign was to distance it from all the usual beauty advertisements with a beautiful model and an image of the product down in the corner. Chanel No.22 is Chanel No.5 's younger sister, but is far less know, this made it possible for us to to position it in a whole new way, opening a brand new clientelle for Chanel.
We decided to target it towards those who dare to stand out from the crowd. Those who are are Bold, Different and InterestingMade i colaboration with Mark Dalhoff, Katrine Valentin and Phong Phan
We decided to target it towards those who dare to stand out from the crowd. Those who are are Bold, Different and InterestingMade i colaboration with Mark Dalhoff, Katrine Valentin and Phong Phan
Our guerilla campaign was designed to challenge the consumer. How far would they go to get hold of a No.22? This supports our payoff. Bold, Different and Interesting.
