Brand: Tata Tea.
Campaign: Soch Badlo. Jaagore.
Agency: AgencyDigi
Team: Karl Gomes, Nikhil Fernandes, Sandip Ghosh, Rinku Singh Metharu, Vivesh Ingle, Chetan Kapoor, Georgia Sagolsem, Rajinder Deol.
The Jaagore Phase: 2011 - 2012.
www.jaagore.com was designed to support the Soch Badlo campaign and the clarion call of Jaagore. It had already got India aware about voting and in the last few years, Indians were going through trying times. Tata Tea wanted India to be contagiously positive and awaken positivity
The Solution:
A community created by us where positivity begets positvity. A place that enabled a more positive India. The largest curated body of positive content across various categories.
This campaign, platform and community won us three Bronze Abbys at the Abby Awards.
Digital and Mobile Categories - Brand Campaign Website, Creative Use of Social Media and Online Integrated Campaign.
The Platform
The Case
