Hosted by Cerner and IBM, the CEO Healthcare Congress was launched for executives from the health and wellness industry to share critical information about the state of the industry. Innovation, best practices, and new strategies surrounding healthcare transformations were discussed. The venue included honored guests from the White House and professional golfer Mark O'Meara. The tone of the design and packaging was high-touch personalization that included calligraphic addresses, sealing wax, and hand delivery to fully engage the CEO audience.