Century House Redesign
- Century House RedesignIdentity and Collateral for Mid-Century Modern Furniture Store
- The Century House is a modern furniture store with three locations in Madison. The store began selling mid-century modern furniture, but has grown to host a variety of modern items, and features a gift shop in the former home of the original owners. Because the existing brand strategy highlights the luxury aspects of The Century House, I chose to amplify the whimsy and liveliness brought to the store by brands such as Herman Miller, Marimekko, Gus, and BluDot.
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