- The shape of the logo reflects the building's iconic staircase structure but only shows half of the building's silhouette rather than the whole. This suggests the brand's concept of reveal / conceal, which is carried on throughout advertisements and merchandise.
- advertisement campaign 1:
- advertisement campaign 2:
- advertisement applications:
- stationary set + admission tickets:
- 'Pompidou Plan' pocket-sized floor map:
(made in a reveal/ conceal construction)