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Centre Pompidou

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    The shape of the logo reflects the building's iconic staircase structure but only shows half of the building's silhouette rather than the whole. This suggests the brand's concept of reveal / conceal, which is carried on throughout advertisements and merchandise.
    advertisement campaign 1:
    advertisement campaign 2:
    advertisement applications:
    stationary set + admission tickets:
    'Pompidou Plan' pocket-sized floor map:
    (made in a reveal/ conceal construction)