Center of Korean Callography
Rebranding for Korean Cultural Center in Moscow
Rebranding for Korean Cultural Center in Moscow
Aim: spread awareness of Korean culture in society.
Idea for rebranding strategy: learn language via making a piece of art.
Solution: creation of Center of Korean Calligraphy as part of Korean Cultural Center.
Logo was inspired by traditional dance costumes and shaped in a form of korean letter 'ㅎ' which is a first letter in a country’s name and also a symbol of Korea.
Calligraphy set contains: brush box, ink bottle and evelope for artwork.
Pattern (envelope, brush box) is covered by Korean letters made in calligraphy style.
Calligraphy set contains: brush box, ink bottle and evelope for artwork.
Pattern (envelope, brush box) is covered by Korean letters made in calligraphy style.
Here you study language while writing calligraphy. It is learning via making a piece of Art.
