Cemara is a small medium enterprise - tailor service located in Jakarta, Indonesia.
Cemara has served their costumer for more than 20 years. Cemara Tailor put their costumers' satification as their priority so that in this re-branding project i took "heritage", "harmony", and "dependable" as the new big idea of the design since Cemara's previous identity is not strong enough to represent the value.
The sentence "presisi adalah tradisi" (precision is tradition) is decided to be the essence of the brand.
The logo itself inspired by the original "Batik" pattern from Indonesia as the symbol of heritage
ps: non-profit project. all rights belong to its rightful owner