A semester-long exercise in which each student chose a company within an assigned industry to rebrand. The outcome included a logotype, tagline, advertisements, packaging, website design, iPhone application, and a more than 50-page brand idenity PDF.
My rebranding focused on creating a more approachable image for the company while maintaining references to their humble beginnings in 1960's Boulder, Colorado. To do this I used all custom illustration, including a custom-illustrated logotype and renaming of the company from Celestial Seasonings Tea to Celestial Rocky Mountain Tea Co. The overall feel of the company is fresh with an edgy, weathered asesthetic.