In Indonesia, Chicken has been a part of the community and culture for a long time. It’s represents Power, Bravery, and fertility or Prosperity. One of the classic products in Indonesia that takes a chicken form is a chicken bank, known as “celengan ayam” in bahasa. For years, Indonesian children used this product to learn how to save money. Still, its form hasn’t change much and children nowadays begin to forget about it. This product is made to embrace Rooster bank cultural background yet bring back its popularity with Balinese style and a modern touch.
This is my project as an intern at PT. Jenggala Keramik Bali