Feel Like A Man Again
I was asked to create a campaign for Caterpiller Footwear that leveraged the company's hard hat, heavy machinery and tough guy image and translated that over to the footwear line they developed. They wanted a campaign that would appeal to the general market and motivate the viewer to buy a pair of Caterpillar's shoes. This series was designed to appear in men’s interest magazines like Maxim, FHM, Outside and culture magazines like Biker or Inked Magazine. My role on this project was Art Director as well as the Copywriter.