Caterpillar is wonderful combination of great design work and client trust. We were particularly excited when we received this brief as CAT has always been a brand we aspired to create an exhibit for.

 

As such when we received the brief we really let our head designer loose (see project credits) and the result was the design and final exhibit in the photos below.

 

Dubbed “The Stealth Project”, the central wall mimics the shape of a stealth wing. The exhibit is entirely custom made. The layout incorporates the display of exact scale replicas of the earth moving equipment, semi private meeting areas on both ends and a hospitality area.

 

A major challenge was creating an exhibit that was a maximum of 2.5ms in height as per the clients request and as per the space booked at the event. Hence the use of shape and form was key due to the relatively narrow vertical visual focal point of the booth. To this end we made use of 3D fabricated lightbox logos, an abstract floor graphic, eye catching displays and high quality visuals and taglines. All of which combined beautifully into one final integrated booth design.

 

We thoroughly enjoyed producing this exhibit both during the design stage as well as the production thereof.