Lee Don Francisco's profile

Catalog Design / Raev Magalog

RAEV MAGALOG SPELL THE DIFFERENCE
A magazine catalogue whose target demographics include males and females with age group: 18 to 35, urban professionals with expendable income. RAEV is a buyer's guide, a consumer companion and a lifestyle choice.

The watches we took photos of individually then I later digitally composed in Photoshop along with this industrial tubing fixture I asked the photographer to take quick snaps of at different angles at a totally seperate fashion photoshoot we had. The metal tube is actually a support brace for the studios mirrors.  Almost all the other product spreads I curated below are digitally conceptualized and composed in post production.
 
Below are a few samples of beauty, gadget or other office work  related articles, surveys or features  we have in every issue to spice up buying experience.
A Store locator page at the end of every issue where they could quickly hop onto the stores of the products we featured that they want to buy. (Fashion spreads for Raev Magalog are featured on other posts here.)
Catalog Design / Raev Magalog
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Catalog Design / Raev Magalog

+ Skimming through tons of product photos sent us by clients and partners or shoots we directed ourselves with the challenge to select the best o Read More

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