Well, I say 'new'. Many of the buildings are medieval, but they've fallen into picturesque desuetude over the years. Now, they're being revived in a plan to breathe life into the whole region. The ancient buildings are being sensitively restored, using local craftsmen, but with all the mod cons of a luxury resort.
It all sounds and looks pretty marvellous. As someone who's recently fallen completely in love with Tuscany, I'm already trying to work out how I could possibly afford to buy a little home there.
You can download a PDF of the brochure here (4.6MB).