Casio G-Shock – 30th Anniversary Publication
Casio G-Shock’s 30th Anniversary was celebrated in spectacular fashion culminating in a night of partying at London's Transport Museum, Covent Garden and a crazy live set from the Wu Tang Clan’s Ghostface Killah! Hosted in association with Dazed & Confused, G-Shock celebrated emerging talent in music, sport, art and fashion and those who embody a ‘Spirit Of Toughness’. Awards were presented on the night to the category winners. These included: Deptford Goth (music), Rob Chavasse (art), Sarah Piantadosi (fashion), and Andrew Cotton (sport).
To commemorate these 30th Anniversary celebrations a luxury publication was produced. In addition to documenting those who embodied a 'Spirit Of Toughness', the publication covered emerging talent working in association with G-Shock, past brand collaborations and a visual history of G-Shock's rise to fame over the last 30 years with an illustrated timeline.
To commemorate these 30th Anniversary celebrations a luxury publication was produced. In addition to documenting those who embodied a 'Spirit Of Toughness', the publication covered emerging talent working in association with G-Shock, past brand collaborations and a visual history of G-Shock's rise to fame over the last 30 years with an illustrated timeline.
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Agency: Pencil
Art Direction: Cat Howard and Jo Clarke
Co-design: Edward Webb
Sep 12
Agency: Pencil
Art Direction: Cat Howard and Jo Clarke
Co-design: Edward Webb
Sep 12
