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Case Study: Jones Soda

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  • Case Study: Jones Soda
    Re-aligned Information Architecture and Standardized UI Design
  • The well known Jones Soda brand, as well marketed as it is and has been, has suffered an identity crisis online. A decade of interactive marketing efforts published content onto disparate websites and experiences, causing a need for a re-alignment of the existing information and a newly standardized user interface design.

    The following is a summary of the IA and UI Design services I performed as Creative Director for FGI.com's client, Jones Soda.
  • Various websites with disparate interface styles created a confusing user experience.
  • The solution: re-align the Information Architecture into one cohesive website, including moving online applications like games and polls to more appropriate social channels
  • First step in production: a new sitemap illustrating a high level view of the refined IA
  • Second step: Create wireframe prototypes, allowing a simulation of the enhanced user experience prior to the design or development phases
  • Third: Create standardized UI elements, including on-brand fonts and color scheme
  • Finally, the remainder of the new site architecture is designed. The gray rectangles represent content areas (graphics) intended to be filled in by the Jones Soda in-house designers.
  • Fun brand, great product, great project. You can view the full site here: jonessoda.com