C O N C E P T
Casal Garcia is the most sold vinho verde in the world. It has been celebrating joy and cheer for over 70 years, becoming a true flagship of the Portuguese happy way of life.
The idea was to create a new brand and labeling that combines the traditional brand attributes of youth and emotion on the one hand and shows a very close connection to the spirit of nature on the other.
So I decided to work with the form of a fern. It is a traditional symbol of renewal and regeneration and shows the process of a grape to a wine in a metaphorical way. It is also an international known symbol for youth in many cultures and countrys. I decided to create the figurative mark in a handdrawn way, that is connected to the manual work of wine processing.
The colours are related to earth and water, what remind us to a warm day at the beach, illuminated in a soft light with low saturated colours. There is a connection to the beautiful countryside of Portugal, where the grapes grow. The beach is also an area, which shows the process of reformation obviously,