Casa Cor is the biggest architecture and interior design event in Brazil. In '06 we designed the menu for Casa Cor's Cafe. The interior designers’ concept was “Brazilian Vernacular Communication”. We decided to create a hand painted vernacular typeface and write the whole menu as signpainting over coffee beans bag fabric, with all the spelling mistakes and funny little text details in order to “fuck up” the fancy, fancy food they were serving at the place.
Only we didn't know the same people that planned the menu also catered to the brazilian president.
Fortunately, they loved it and backed it up, and soon enough pretty much every menu was stolen from the cafe by those fancy fancy people eating at the fancy place with the fucked up menu.