We were contacted to help consult and re-brand the popular brand hunting decoys created by Carry-Lite decoys. We assumed the responsibility by making changes to the logo, creating the tag line "TRADITIONS MATTER" and redesigned all packaging materials. Below are a few shots for the packaging that will be seen in retail stores for 2011. The re-branding and marketing effort also involved re-packaging of the popular new waterfowl line used by the Phil Robertson, Willie Robertson and the entire Duck Commander crew. The DC crew has one of the hottest new TV shows on A&E called Duck Dynasty.
Carry-Lite has been around for nearly a century and we were able to take the tradition and historic value of their brand and make some necessary changes that will help revive this popular decoy company for the future.