Carlsberg UEFA EURO 2012
Year of 2012, the UEFA EURO Football Championship is being hosted by Poland and Ukraine. Quite amount of brands are featuring this game to drive sales.
Phase 1: Are you fan enough?
In this campaign, Carlsberg is looking for 100 real fans who crazy enough to support Carlsberg and UEFA EURO with the grand prize of all expenses paid trip to Poland/Ukraine to watch the football game for LIVE. The other prizes (such as jersey, keychain & etc.) are given out to the winning at on-ground and outlets activation games.
Main poster of 100 real fans wanted.
Bunting of 100 real fans wanted.
Magazine Cover, front and back.
Content of Magazine, sponsor of 24 years.
Flagline at outlets.
Match schedule of the games.
Desktop wallpaper.
Lanyard design.
30 seats left of all expenses paid trip to Poland/Ukraine to watch EURO Cup for live. Hurry up before it's too late!!
Electronic Direct Mail.
6-can promo pack.
24-can promo pack.
TONT promo banner.
MONT Promo Banner
MONT Promo Bunting
MONT Promo Tentcard.
MOFT Tentcard
MONT promo tentcard.
MONT promo banner.
Redeem banner.
7-11 Singing can promo poster
7-11 Singing can promo fridge sticker.
Singing can promo tentcard.
Singing can promo shelf talker.
Trophy tour poster.
Trophy tour banner.
Trophy tour photo booth.
Trophy tour photo.
Trophy tour email photo.
Phase 2: Wearing your passion, with passion.
Phase 2 is running after 100 winner been selected on Phase 1.
Key visual featuring few face painted fans with their supported country's color.
Main poster of face painted fans.
Banner of face painted fans.
Poland/Ukraine trip Guidebook-Cover.
Poland/Ukraine trip Guidebook-Introduction and Info.
Poland/Ukraine trip Guidebook-Content.
Promo bunting of face painted fans.
Promo banner of face painted fans.
ECD Ng Heok Seong
CD Ezra Foo
AD Matt Wang
Designer Wong An Jie
Copywriter Jonn Dogra, Chong Yi-Shen
