- Design ConceptsThis Caribou Coffee booklet includes lighter and darker roast sections to promote the quality and styles of Caribou’s coffee. Images are strategically placed against the right border to subconsciously lead the viewer into the following page.
This is a 20-30 something page booklet, so only some pages are shown.
- The styleThe style was less of a challenge than I early predicted. I would usually suggest avoiding a brush script style typeface, however, while researching Caribou, I found that their application of it works quite well. In addition to creating brand recognition, the typeface compliments colors in this document. I think it has become one of the most important parts of the design as it holds everything together. Instead of thinking of it as a challenge, I embraced it.
- Thank you...for checking it out! I am available for hire. Feel free to email me anytime.