Condom is always a fun product to experiment with. I have explored a fresh angle to project the amount of fun and pleasure one can have without having to worry about the consequences of unsafe sex.
The scenarios depicted in the campaign are your ordinary fun scenarios such as a girl catching butterflies, fireflies and fish. These are the activities people do during leisure for the sole purpose of fun. The catch has been cheekily replaced with spermatozoa and the net is a large carex condom.
Awarded as best ad of the week in bestadsontv.com
Creative Director: David Sin
Group Head: Kit Sze
Art Director: DavidHK Tan & Zac Low
DI Artist: Chirs Wong, Tuck