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Care To Air: Ace Hotel + Levi's + Dwell Magazine

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  • CARE TO AIR - ACE HOTEL + LEVI'S + DWELL MAGAZINE
    JUNE 2010

    From the Ace Hotel Blog:
    We [Ace] went to LA to help Levi's throw a party to celebrate the launch of their Care to Air campaign. The event was part of Dwell Magazines Dwell On Design 2010  a gathering of industries and people who understand that sustainability makes fashion and design even more inspiring and sexy. We made drinks and food using elements of our edible landscape in Palm Springs and gave guests handmade gifts of little succulents in jars. We also used one whole room of the Levis West Hollywood showroom to recreate our design studio, using Levi's sense of heritage and the inspiration and design behind each of our hotels to give the feeling that you had just stepped into someones intimate workspace - an old fan fluttered pictures and notes on the wall, little lamps focused attention on spools of thread and French bio-architecture books, and a dice game was underway.

    Space designed by Valentine Freeman and myself.