Cardinal Heifer, an independent pub company's first pub, Identity
The full branding for a new London-based pub, located in an Edwardian Terrace. Turned into a pub in 1994, it has a stripped back interior with wooden parquet floors and bare brick wals.
Behind the new and up-to-date pub facade lies a building of major historical value, occupying the end building on a row of Edwardian Terraces. The interior, with it’s stripped back decor, represents the modern menu and attention to detail. Behind the logo and visual identity is the wooden parquet floors, which were highly popular in Edwardian architecture. Various patterns were utilised and, depending on the skill of the craftsmen, they could be very different from one another. Showing the unique nature of the pub and it’s defined history, the logo is built around parquet floor patterns. Utilising a variety of different designs, the changing visual language allows for a modern, unique and engaging message which portrays a friendly, homely feel.
Using a clean graphic style the identity uses 8 different square parquet floor designs, combined with 3 colours. The main colour is Cardinal Red, combined with a dark grey and a cream. To reflect the simple interior and menu the identity remains clean and restrained, maintaining it’s identity rigidly.