For this project I was given the task to create a website and leaflet design for a tourist attraction in my local area. I decided to choose the ‘Cardiff Centenary Walk’ as my subject for the project. The walk takes you around the sights of Cardiff's City center. I chose the walk due to the fact it was already poorly branded and not many people have heard of the walk. The previous website for the walk was dull and very straightforward, with no branding or logo.
I set off to create an identity for the walk, using a map pointer as the main focal point. I wanted the colour red to be the predominant colour of the brand as that is the colour of the city, Cardiff.
I explored many different visual routes in the project and also different layouts. I decided that a ribbon/banner theme suited the project and the logo, so made that the main visual of my site, alongside large images from around the walk. I also wanted a visual background of a pavement, as the route takes you around the sights of Cardiff via the pavement.
The layout Is the same throughout the website, except the page with the map, allowing the map to have more space. The map page shows you the route and the sights are marked with a map pointer. If you click on each individual pointer it will bring you to an informational page about the sight you have clicked on. I thought this was an interesting way of showing all the sights on the route.
I also developed a concept for a Centenary Walk app, due to the fact that the app market is rapidly expanding and it would be a very handy app for someone who takes part in the walk. The app is basically a guide for the walk. I also created a print out guide, for those who do not have the opportunity to download the app.
The leaflet I created for this project reflects the website in every aspect, from the banner/ribbon theme to the pavement background. The leaflet is very quirky in the way that you can ‘pop out’ the map pointer logo to make it stand up off the leaflet. I feel that I have accomplished a leaflet that is also a keepsake.