At this times, when the crisis affects the whole world and especially countries like Portugal, it must be proven to the people and companies all over the country that creativity does not detract at times of greatest difficulty as this, that we can make the most beautiful and the most great ideas with the less of resources. Thus was born the idea of building a cardboard city in real size, to receive and inspire some of the largest Portuguese agency clients Ivity Brand Corp. In "Cardboardivity city" you may find buildings and objects made entirely of cardboard that are related to each one of the most important customers from Ivity, crating a magical atmosphere, single in the world. Most of the cardboard are used boxes donated by some companys and some singulars, so the material cost of such big enterprise is surprisingly low. This project was made for Ivity Brand Corp in their amazing 250m² "secret" room called "Empty Room".
Graphic Design Team: Oupas!, Eva Paula Castro, Inês de Freitas e Gonçalo Martins;
Industrial Design Team: Verónica Rocha, Ana Rego, Fábio Duarte, Tiago Martins, Mariana Sadio;
Architect: Lucas Peixoto.