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Bēhance

Capstone Tea and Fondue™

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  • [Brand Development, Interior Design, Art Direction]
  • Franchised Brand Revitalized as its Expanding Across Continent. 
  • Capstone Tea and Fondue™ is revamping it's corporate image as their 3rd franchise store is opening up in Richmond, B.C., Canada.  After several discovery sections with the founder of the company, a new corporate identity and design direction is born derived from his personal & management philosophy - pursuing of universal harmony. 
    Construction of the new store was completed in a very limited budget; however, elegant yet cozy atmosphere is archive through minimalistic design with decorations and lighting effect.

    Website design and marketing materials are done modestly with sense of humor.
    A book that tells the story of Capstone Tea and Fondue™ is also printed to show the behind the scene efforts and moments for the store.

  • [Promotional Images]
  • [ Brand Story Books]
  • [Menu Book]
  • [House Uniform]
  • [Collaterals]
  •  [Digital Poster]