Capital on the Quay is the largest shopping centre in Wellington city. There are over 30 shops ranging from fashion to homewares, active clothing to footwear, plus four cafes.
The client wanted to refresh their current logo without straying too far. The overall direction was one of young, fashionable and modern. Working with their existing logo I evolved it in to something that refined how the 'C' and 'Q' letters interacted. A more fashionable typeface with sensitivity to the space surrounding it gave it the lift the client was after.
To launch their 'new look' I designed a website and an advertising campaign within the centre.