Amy Nelson's profile

Capital Campaign

I was tasked with creating all the collateral to help launch a $1.1 million capital campaign for a large Methodist church. The campaign helped raise funds to renovate and update an aging building.
 
The client wanted both the theme "We're Here For Good" and pictures of the congregation and building highlighted. I chose a vibrant teal to lend a sense of renewal and used an icon-based layout so readers could easily scan through the longer piece. This project received a great response, especially the shirts which had to be reordered twice.
This issue of the client's quarterly magazine provided a soft launch for the capital campaign; I decided to use elements from the campaign's branding for the cover design. The teal color was used throughout campaign-related articles in the issue. You can view the entire work here.
I created a custom brochure highlighting proposed projects and their benefits. I placed a heavy focus on custom images and a scannable interior copy
Capital Campaign
Published:

Capital Campaign

I was tasked with creating all the collateral to help launch a $1.1 million capital campaign for a large Methodist church. The campaign helped ra Read More

Published: