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Bēhance

Capita Swordfish Branding

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    Offering a digital infrastructure for clients, CapitaTotal Document Solutions provides solutions for electronic document management.Services range from simpler scan and archive methods for physical documents to fullweb-based document hosting systems. Capita required an initial concept to showthe potential scope of Swordfish " a complete solution " to investors andclients. Socio designed a logo, graphical elements, and icons using colours andfont styles in line with Capita’s brand guidelines. Test pages were also createdto present a simplified,streamlined interface. The aim was to breathe new life intoan existing software product. The designed device tested so well in focusgroups that it was put into immediate production thereby increasing the valueof the product rapidly.