Capeltic is a new in campus coffee shop created as a linking project between Marketing and Graphic Design majors to develop a sustainable business for indigenous communities growing coffee in rainforest areas in the state of Chiapas, Mexico.
The objective of this project was to create a brand that described visually the origin of the coffee in an actual style that would appeal the market the coffee shop was targeted to; from college alumni to the staff.
In order to develop the brand, there was a deep study of this particular indegenous community and the target.
This logo was created under the concept of Mother Earth, woman, care, and descriptive. From it, a line of deliverables was designed too.