* Cannes Young Lions 24 hr cyber competition. GOLD
No Burger Day
According to Forbes, the meat industry in the #1 cause of climate change. But how can we get red-meat eaters to give a damn? Good question. First, we spoke to their stomachs – creating banners disguised as mouthwatering fast-food ads. Once intrigued, they witnessed the horrible impact the meat industry has on our environment. Finally, our carnivores were urged to join No Burger Day on Facebook. One day. One action. For the love of earth, put down your beef. Plus, the PR potential for Cape Farewell launching No Burger Day is huge.