Established in 2005, Capability Jane is a specialist in short term/flexible recruitment for high end executive talent. As business has developed and expanded over the years, a Brand Refresh was needed to take Capability Jane forward. The Company was also expanding into not only recruitment, but consulting and an online community so an interchangeable identity was required, along with 3 websites that would compliment each other.
The first area we looked into was creating a device that would be the over-arching icon of the Capability Jane brand. What we developed was a CJ lockup which would be instantly recognisable, and work across the three sectors of the brand. The next stage was to create a colour palette for each part of the brand, moving forward this would be the differentiating feature on and offline.
Brand Identity, Stationery, Website.