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It's more fun underwater | Canon

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  • 201
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  • Credits:
    Ad Agency: Giovanni+Draftfcb
    Client: Canon
    Creative Direction: Adilson Xavier, Ricardo John, Benjamin Yung Jr
    Art Direction: Beatriz Sanches
    Photography: Jairo Goldflus
    Retouching: Ricardo Lion Martins and George Rutherford
    Post Production: Ricardo Lion Martins and George Rutherford
    Base 3D Illustration (tank and platform): Ricardo Bjerke
  • Version 1.
  • Version 2 .
  • Version 3.
  • Step by Step:
  • After — Final Image.
  • Creative Retouching: Putting the wall background and the 3D render of the water tank together in the scene.
  • Creative Retouching: Placing the 3D mechanical system and target renders.
  • Creative Retouching: Applying the granite platform to the composition.
  • Creative Retouching: Changing the mechanical system as requested by the AD.
  • Creative Retouching: Changing the perspective in Adobe Photoshop.
  • Creative Retouching: Illustrating the niche in Adobe Photoshop.
  • Creative Retouching: Illustrating rust on the metallic structure.
  • Creative Retouching: Illustrating moss in Adobe Photoshop.
  • Creative Retouching: Applying caustics on the structure and reflexes on the water surface.
  • Creative Retouching: Applying wood texture on the target.
  • Creative Retouching: Applying rust, polish and caustics on the mechanical system.
  • Creative Retouching: Creating depth of field and volume on the niche / platform intersection.
  • Creative Retouching: Placing the original model and balloons shot.
  • Creative Retouching: Removing background of the original shot.
  • Creative Retouching: Applying model and balloons reflexes on the granite platform surface.
  • Creative Retouching: Color set up and image retouching of model (eyes, teeth, hair, skin and dress), flowers and balloons + Illustration of jewelry sparkles.
  • Creative Retouching: Applying shadows in Adobe Photoshop.
  • Creative Retouching: After overall color set up and tweaks, we have the final composition.
  • Final composition zoom.
  • Final composition zoom.
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