- Canon: It's more fun underwater.
Cheesy Targets, Miss.
- Client: Canon.
Agency: Giovanni+Draft FCB (São Paulo, Brazil).
Creative Direction: Adilson Xavier, Ricardo John, Benjamin Yung Jr.
Art Direction: Beatriz Sanches.
Copywriting: Guilherme Aché.
Creative Retouching: George Rutherford and Ricardo Lion Martins.
Base 3D Illustration of Tank and Platform: Ricardo Bjercke
Published: February 2011.