- Canon - Hell Child
Leo Burnett, Sydney
This commercial was created while I was working at Leo Burnett, Sydney.
The team at Canon asked us to promote the digital videoquality of their new video cameras thanks to their state-of-the-art DigicProcessor Technology.
The quality of the image is so great that you can use stillpictures from video footage.
So our concept was to film a little boy and then you canchoose how you want to remember him through video footage or a still shot.