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Canon - Hell Child

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  • Canon - Hell Child
    Leo Burnett, Sydney


    This commercial was created while I was working at Leo Burnett, Sydney.
     
    The team at Canon asked us to promote the digital videoquality of their new video cameras thanks to their state-of-the-art DigicProcessor Technology.
     
    The quality of the image is so great that you can use stillpictures from video footage.
     
    So our concept was to film a little boy and then you canchoose how you want to remember him through video footage or a still shot.