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Canon EOS - Photo 5 Challenge

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  • Canon EOS - Photo 5 Challenge
    A unique brief of 5 photographic challenges that would form both online and physical galleries
  • Challenge 
    How do we attract and grow enthusiast photographers to Canon EOS? 

    Solution: 
    A series of 5 photographic challenges, in a simple brown box, mailed to thousands of enthusiasts, with the output informing both online and national galleries that didn't just showcase one person's way of seeing, but thousands. Our strategy, target the enthusiast photographers, helping take their creative photography to the next level, by challenging them to experiment and discover new techniques. 

    Result: 
    Now in its 4 th year, over 25,000 entries each year, over 7000 photographs showcased at the national exhibition, and providing Canon with meta data to up and cross sell, achieving 118% above value growth targets. 

    Channels
    Direct, eDM, digital, branded content online and offline

     


  • Offline exhibition of entries and winners
  • Tutorials and e-commerce, and press, and the simple brown box with 5 items / challenges