- Cannes Predictions
Cannes Predictions – annual screening of 50 commercials, selected by international jury as potential winners of the Cannes Lions advertising festival.
- To attract people’s attention to Cannes Predictions we appealed to their ego. We stated that behind great advertising stands not some vague institution, but a real person. Through interactive posters, banners and site we encouraged public to glance inside creative’s head where Cannes ideas were shown.
- Cannes Predictions party was held in the beloved spot among Kyiv’s creative crowd – Lavra gallery. Huge pavilion was decorated with all the fantasies and shapes creators’ mind is filled with. Before the show all the guests could participate in a commercials inspired attractions – hit Skittles piñata-man, shape Bravia bunnies or even play the drums in Cadbury’s gorilla mask.