- CandoverPan-European brandingThe perception of Candover, a leading private equity company had changed over time as they had grown substantially and the industry was becoming more competitive.
Following extensive research, a new identity and web focused marketing programme was created based on a new set of brand values, personality and tone of voice.
Applications of the new identity included a new website, marketing and reporting material and office interiors. An e-marketing campaign was developed as the main marketing strategy for Candover.
"A meticulous approach provided invaluable insight into the perception of Candover, at times challenging our own understanding of our brand. This insight was then ably applied into refreshing our brand identity, which allowed us to update perceptions across all our relevant audiences"
Helen Walsh - Marketing Director