Client: Erbert & GerbertsE&G approached us to create a campaign to celebrate their 20th Anniversary. Consumers usually couldn't care less about retail chain's anniversaries, so we decided to create an experience they couldn't ignore - we built the world's largest and most powerful air vortex cannon and used it to blow out candles on a cake.
Along with videos of the cannon in action, we also created CandleCannon.com, a site that allowed users to "blow" at content by clicking on different elements and navigation on the site. candlecannon.com
The cannon has been featured on countless blogs, the Ellen Degeneres Show, Coors Field and its videos have been viewed by millions.