Established in 1998, Canada’s Walk of Fame aims to educate,inform, and inspire through the
permanent celebration of achievements inCanadian music, sport, film and television as well as
the literary, visual andperforming arts, and science and innovation.
The challenge for this project was to create a new logo and visual language that best reflected the new
positioning of Canada's Walk of Fame: The organization that fuels national pride by celebrating the
outstanding achievements of Canadian cultural icons. The concept behind the logo (five overlapping
maple leaves forming a singular star) is inspired by the bond of Canadian pride that we all share.