Licor Beirao is a traditional Portuguese drink that always has a touch of humour in its campaigns. So we thought we'd create a campaign based on Portuguese poets (Camoes and Fernando Pessoa) and the Minister of Finance at the time.
With a humorous tone and based on the personality of each character, a multi-media campaign was created for TV, youtube and billboards.
With a humorous tone and based on the personality of each character, a multi-media campaign was created for TV, youtube and billboards.
Credits:
Agency: Uzina Lisboa
Art Direction: Paulo Oliveira
Copywriting: Ricardo Dias
Actor: João Paulo Rodrigues
Produção: Pix Mix
Fotógrafo: Bernardo Coelho
