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Bēhance

  • Campanella Guitar Boutique
    Identity, Branding, and System Design

    Concept and Description
    Campanella would be a guitar boutique that caters to nylon string guitarists: classical, flamenco, and  folk players. The boutique covers the entire experience of playing guitar from purchase to performance.

    In the model that I created, the design reflects this process by having open and spacious rooms that see through to one another, and the model is designed to function around the behavior of the clientele. The identity design is based on ancient Greek patterns and a warm passionate color palette.