This campaign was a schoolproject. 
We was tasked to promote the free newspaper "Urban".
We wanted to bring people together and make a competition between cities (Aarhus and Copenhagen).
By folding an attached sheet of paper, to a so called "nip napper" (maybe a danish thing) at time, the cities could competet agaist eatch other.

There is an internal social "fight" between the people in Aarhus and i Copenhagen. We wanted to use that insight to develope the campaign and create aktivity around the neewspaper.

To create attention, huge

folded figures is placed in the center of both cities.

By using the Urban APP, participants can compete against each other, read the newspaper and keep an eye on which city is leading.